Opening up new markets with shopvibes: How Möbel-Style achieves an international breakthrough

Summary

When Möbel-Style set new, ambitious growth targets, it quickly became clear that entering international markets was the key to the future. However, expanding abroad placed high demands on the management, translation and distribution of product data across different regions and platforms. The solution: Shopvibes. The all-in-one PIM system provided the perfect tools to make these processes efficient and scalable. With Shopvibes, Möbel-Style was able to quickly enter new markets, seamlessly deliver localized product data to partners in their preferred formats - whether API or Excel - saving time, maximizing efficiency and driving international growth in record time.

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About the customer

Möbel-Style is a leading e-commerce retailer in the home and living sector. With the KAWOLA brand, Möbel-Style offers high-quality furniture and home accessories that combine timeless design with high functionality. The range of over 3000 products includes upholstered beds, sofas, lighting and more.

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The challenge

Möbel-Style encountered several hurdles during the internationalization process:

• Language barriers:
  Translating product data into multiple languages was time-consuming, error-prone and expensive.
• Complex partner requirements:
  International partners required product data in different formats and through different channels, from APIs to Excel spreadsheets.
• Operational bottlenecks:
  Existing tools could not meet the demands of international expansion.

Möbel-Style needed a solution that would centralize product data management, handle translations efficiently and enable smooth data distribution to partners worldwide.

Why shopvibes?

In view of these challenges, Möbel-Style opted for shopvibes. The reasons:

• Integrated solution:
  shopvibes combines product information management (PIM) and distribution in one platform, reducing complexity.
• Easy translation:
  With shopvibes' integrated translation management and central glossary, Möbel-Style was able to localize product data quickly and accurately in its own Brand Voice for newly developed countries. The glossary serves as a central control for consistent translations and ensures that brand-appropriate terms are used uniformly. This has significantly simplified translation workflows, minimized errors and maximized the efficiency of international expansion.
• Flexible data distribution:
  The ability to provide data via APIs or Excel spreadsheets ensured that all partners could be optimally served, regardless of their technical equipment.
• Scalability:
  shopvibes provides the infrastructure to grow without additional effort.

Implementation

The implementation process was smooth and tailored to Möbel-Style's needs:

• Onboarding:
  The shopvibes team worked closely with Möbel-Style to be able to serve a since then steadily growing number of partners with product data within a few weeks.
• Step-by-step roll-out:
  The implementation was phased so that existing systems were gently replaced and ongoing operations were not disrupted. This allowed Möbel-Style to switch seamlessly from previous solutions to shopvibes while meeting the new requirements.
• Centralization of data:
  All product information was migrated to shopvibes to create a centralized data source for the team. A seamless integration to the ERP automates the data flow and ensures that data does not have to be maintained twice
• Complex rules:
  shopvibes maps complex rules such as the automated composition of listing titles for international marketplaces fully automatically. This saves time and ensures that the requirements of the respective platforms are met while data quality remains consistent.
• Localization:
  Fully automated translation management localizes product data into languages such as English, Italian, Spanish, French - without any additional effort...
• Distribution channels:
  shopvibes enables the provision of data via APIs and automatically filled Excel tables, so that all existing and new partners are optimally supplied.

Results

• Multiplied market reach:
  Successful market entry in Spain, France, Austria, Switzerland within 12 months.
• Efficiency increase of 85%:
  Opening up and full listing (over 3000 products) to a new retailer now takes 2 weeks with shopvibes - compared to 3-5 months without shopvibes.
• Relief of the team:
  The team at Möbel-Style reported a significant reduction in workload, allowing them to focus on strategic tasks.

Findings

Important lessons from the success of Möbel-Style:

1. centralized product data management is crucial for successful internationalization.
2. automated translation functions save time and improve accuracy when entering new markets.
3. a flexible distribution system that meets the requirements of different partners is essential.
4. shopvibes offers an all-in-one solution that significantly reduces the complexity of international expansion.

Customer Voices

"Shopvibes was a game changer for us. International expansion seemed like a big challenge at first, but with the intuitive platform we were able to manage and distribute our product data effortlessly. The translation tools alone have saved us countless hours of work. We are more than satisfied with the results and the cooperation with the shopvibes team!"

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Do you want to take your e-commerce business to new markets? Discover how shopvibes can help you efficiently manage, localize and distribute your product data. Contact us today to arrange a free demo and see the benefits for yourself!